ABOUT US

Rosella's journey traverses continents, from the vibrant streets of Caracas, Venezuela, to pursuing new horizons in the United States, driven by a quest for fresh opportunities. Stepping away from a thriving career as a Medical Doctor - an Anesthesiologist - in her homeland, she embarked on a life-altering path, embracing entrepreneurship in a foreign land, leaving behind cherished family, friends, and the familiar embrace of her profession.

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Venturing into signage, printing, and graphics, Rosella's thirst for knowledge led her back to academia. Here, she acquired an MBA with a specialized focus in Marketing. Amidst this educational odyssey, a profound passion for the artistry of branding and marketing took root, igniting her professional spirit.

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Rooted in Rosella's profound expertise across signage, printing, graphics, branding, and marketing, she recognized a shared hurdle among small businesses and entrepreneurs. This challenge involved establishing genuine connections with their audience, sustaining consistency, and nurturing organic, long-term growth. This pivotal revelation ignited the birth of HIGGS HUB (formerly RP Branding Studio), an innovative branding & marketing boutique propelled by Rosella's boundless creative passion and unwavering commitment to empowering others to bring their brands to life.

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Not content with merely shaping her entrepreneurial path, Rosella is integral to various esteemed organizations. She actively contributes as a director on the Board of Directors at the Coral Gables Chamber of Commerce. She served on the Advisory Board for Women for Success Nonprofit.

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Engaged as a South Miami Rotary Club member, she serves as a director on the Board of Directors and as a committee member for the SOMI Art Fest, promoting arts and culture within the community. Additionally, she plays a pivotal role as part of the organizing committee of ENTRELIBROS, advocating for literacy and education initiatives.

 

Beyond her notable commitments, Rosella's impact extends to the digital sphere. She is the visionary force behind a Personal Branding Course Online, developed in partnership with Digital Marketer. This initiative empowers individuals to craft compelling personal brands, leveraging her expertise and insights.

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Her contributions have not gone unnoticed, earning recognition as the recipient of the Outstanding Woman-Owned Business at the Diamond Awards 2018 and the Overall Rising Star at the Rising Star Awards 2019, both presented by the Coral Gables Chamber of Commerce. Beyond accolades, Rosella has been featured in exclusive branding training sessions, digital magazines, and podcasts, sharing her insights and expertise.

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Driven by her desire to make a difference, Rosella is committed to community service, extending a helping hand wherever possible. When not immersed in her professional endeavors, you'll find her unwinding at the beach, immersed in literature, cinematic experiences, or quality moments with cherished friends.